Identity design + Visual concept + Interior design + Styling + Branding + Communication
Sketch is a multi-brand store located in a beautiful monumental building in the city center of Maastricht, the Netherlands. Here you will find a perfect mix of international fashion brands for both men and women.
As the name Sketch means something, we proposed to integrate it into the identity and interior design. We zoomed in at some sketches and used these lines in the visuals on packaging and other communication expressions. We also brought back the sketch lines in the interior concept. When you step back and take a wider view at the clothing racks you see the sketch lines.
But the biggest brand feature we found in the PANTONE color Blue 072. This color elicits an emotional reaction. It attracts and absorbs. Also the color is used in the interior as well as the communication expressions.