The Butcher Boy

Identity design + Packaging design + Interior styling + Communication

The Butcher Boy is a streetwear concept store located in the centre of Rotterdam. The interior makes you think like you walked into a supermarket. The clothing is placed in fridges and freezers, there is a chill-out zone with touch screens, free drinks and there are regular performers on a stage.
The idea is that visitors enjoy themselves while they are shopping.

Ontwerpbureau Reiters created an identity which fits the young target group perfect. Together with brand agency Blacklabel we created the store concept and did the interior design and styling.